How Digital Gift Cards Work
Digital gift cards are delivered by email and include everything the recipient needs to redeem them. Here’s how the process works:
What the Buyer Receives
After purchasing a gift card, the buyer receives a Gift card purchase confirmation email. This email acts as a receipt and does not include the gift card code.
What the Recipient Receives
The recipient gets the actual digital Gift card delivery email, which includes:
- The unique gift card code
- The gift card image (if you’ve added one)
- Any redemption instructions you choose to include
The buyer can choose to send the gift card to themselves or directly to someone else.
Both the Gift card purchase confirmation and Gift card delivery emails can be configured in Automated Emails (Email v1).