Ensure your Advanced Email Workflow is working
Testing is critical to ensure your automations run reliably and your customers have a professional experience.
Pre-Activation Checklist
- Test the Trigger: Create a test booking or simulate the trigger event to ensure the workflow starts correctly.
- Verify Logic: Test scenarios where the Condition is both True and False to ensure the workflow branches correctly.
- Validate Timing: Check that Wait steps and Schedule steps execute at the precise, desired time.
- Confirm Templates: Ensure all linked email templates are Active and have been tested separately for display and mobile responsiveness.
Strategic Best Practices
- Keep it Focused: Design automations with one clear purpose (e.g., Cart Recovery, Post-Game Engagement). This makes monitoring and debugging easier.
- Respect Timing: Use Wait steps to space out messages appropriately. Do not email customers too frequently, which can lead to fatigue and unsubscribes.
- Prevent Duplicates: Always use a Condition step (like checking Payment Status or Booking Status) before a Send Email step to prevent sending unnecessary messages.