Strategies for Template Design
Your email template is a direct extension of your business. A clean, professional, and well-structured email acts as a reliable digital receipt, a helpful assistant, and a brand ambassador all at once. Here are some best practices to consider when designing your next template:
| Strategy | Guideline | Why It Matters |
| Mobile-First | Test using the mobile preview toggle. Use single-column layouts and ensure buttons are large enough for tapping (44px minimum). | The majority of customers read emails on their phone. |
| Brand Consistency | Always include your logo (in the Header component) and use your brand's specific color palette. | Reinforces trust and professionalism. |
| Clear CTA | Ensure there is one primary call-to-action (Button component) that stands out visually. | Drives the specific action you want the customer to take (e.g., "View My Booking"). |
| Always Test | Before activating, click "Send test email" (via the Settings dropdown) to verify appearance, check all links, and confirm variables are working. | Catches errors, broken links, and formatting issues before the customer sees them. |