Emails And Messaging2 min read

Understanding Both Email Systems

Last updated April 3, 2026

Overview

Send professional, automated email communications to customers. Choose between the Simple Email or the Advanced Email systems.

What are email systems?

Email systems help you communicate with customers automatically:

  • Send booking confirmations
  • Reminder emails before events
  • Follow-up emails after experiences
  • Payment requests and receipts
  • Gift card deliveries
  • Custom transactional emails
  • Automated email workflows

Think of email systems as: Your automated communication layer that keeps customers informed and engaged throughout their journey with your business.

Two email systems available

Fig. 1 - Some of the first few email types that appear in Automated emails and their respective statuses.
Fig. 1 - Some of the first few email types that appear in Automated emails and their respective statuses.

Simple Emails

What it is:

  • Pre-configured email templates
  • Specific email types for common scenarios
  • Text-based editor
  • Simple configuration
  • Proven and stable

Best for:

  • Standard transactional emails
  • Booking confirmations and reminders
  • Follow-up communications
  • Simple email needs
  • Quick setup
Fig. 2 - The Automation tab for Advanced Emails. The type of Trigger and Status is also displayed here.
Fig. 2 - The Automation tab for Advanced Emails. The type of Trigger and Status is also displayed here.

Advanced Emails

What it is:

  • Visual drag-and-drop email builder
  • Customizable email templates
  • Workflow automation
  • Advanced personalization
  • Modern design tools

Best for:

  • Custom-branded emails
  • Complex email workflows
  • Marketing communications
  • Advanced automation
  • Design flexibility

Status: Beta - new features still being added!

Choosing the right system

Use Simple Emails when:

  • You need standard transactional emails immediately
  • You want proven, stable email delivery
  • Your needs are straightforward
  • You prefer simple configuration
  • You're not focused on custom design

Use Advanced Emails when:

  • You want visually branded emails
  • You need custom email workflows
  • You want to create unique templates
  • Design matters to your brand
  • You're comfortable with beta software

Can I use both?

No. Simple Emails are superceded by Advanced Emails.

  • Even if Simple Emails are labeled Active, an Advanced Email will take priority over it and may not send your Simple Email template.

Accessing Emails and Messaging

Navigate to Emails and Messaging > Automated Emails or Email Templates.