Off The Couch
Integrations1 min read

What is Google Tag Manager?

Last updated April 3, 2026

Google Tag Manager

Google Tag Manager (GTM) is a free tool that manages tracking codes for your website.

What is Google Tag Manager?

GTM acts as a container for all your marketing tracking codes:

  • Single installation
  • Manage multiple tracking tags
  • No code changes needed after setup
  • Track conversions, page views, events

When to use GTM

Use if:

  • You run multiple marketing campaigns
  • You use several analytics tools
  • You want flexibility without developer help
  • You're comfortable with GTM interface

Skip if:

  • You only need basic Google Analytics (use GA4 integration instead)
  • You don't have GTM set up
  • You prefer simpler tools

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