Maximize Feedback
Getting the right feedback from the right customer is critical for improving your escape room business. This guide details the primary methods for targeting specific customers and the metrics available for analyzing the results.
Precise Targeting
Your platform offers six main ways to distribute surveys, allowing you to target individuals, specific groups, or all public visitors.
| Targeting Method | Description | Best Use Case |
| Existing Customers | Search and select individuals using name, email, or phone. | Sending a targeted feedback request to a VIP customer or handling a service recovery situation. |
| New Customers | Manually enter customer information (First Name, Last Name, Email). | Expanding your customer database by collecting contact info from walk-in respondents or non-bookers. |
| Game Instances | Select a specific date and time to target players of a single game session. | Collecting immediate post-game feedback from a group that just played. |
| Bookings | Select specific bookings (by date or status) to target all involved customers. | Collecting feedback on the end-to-end booking experience itself, not just the game. |
| Games | Select one or more Games (e.g., "Mystery Mansion") with an optional date range filter. | Gathering game-specific feedback from all players who completed a particular experience. |
| Public Access | Distribute a unique survey URL or QR code (for download/print). | Gathering general feedback from walk-in visitors, website users, or social media followers. |