Google Analytics 4 (GA4)
GA4 is Google's latest analytics platform for tracking website and app activity.
What is Google Analytics 4?
GA4 provides comprehensive analytics:
- Track visitor behavior
- Understand customer journey
- Measure conversions
- Generate reports
Difference from Google Tag Manager (GTM):
GTM manages tags, GA4 analyzes data. You can use both together or GA4 alone.
When to use GA4
Use if:
- You want detailed analytics
- You track marketing performance
- You need conversion tracking
- You're familiar with Google Analytics
Use GA4 direct integration if:
- You only need Google Analytics (not other tools)
- You want simple setup
- You don't use Tag Manager
Use GTM instead if:
- You use multiple tracking tools
- You need custom event tracking
- You have GTM expertise