Google Ads Conversion Tracking

Tracking Setup for Completed Bookings

If you're running Google Ads and need to track when a booking is completed, you don’t need a changing URL or a separate payment page. Off The Couch already supports GA4 Purchase conversions directly.

Here’s how to set it up quickly.

Step 1 — Add Your GA4 Measurement ID

1. Go to Settings > Company Settings
2. Navigate from the General settings tab to Company groups
3. Select the pencil icon to Edit group
4. Navigate from the Location tab to Integrations
5. Configure the integration for Google Analytics and enter your GA4 Measurement ID
6. Save changes

Step 2 — Use “GA4 Purchase” in Google Ads

In Google Ads, set your conversion action to:

• GA4 > Purchase

This is the event Off The Couch sends whenever a payment is successfully completed, so Google Ads will automatically register it as a conversion.

Optional: Redirect URL (If You Prefer a “Thank You Page”)

1. Go to Bookings > Booking Site Settings
2. Toggle the option for Automatically redirect the user when a booking has been completed
3. Enter a unique URL into Redirect link that you want customers to land on after payment is completed

You can then use this URL as your Google Ads “Thank You Page” conversion trigger.

Summary

• You do not need a URL change for tracking; just enter your GA4 Measurement ID.
• Use GA4 Purchase as your Google Ads conversion event.
• Optionally, add a redirect page for additional tracking or messaging.