Overview
Integrations connect your platform to external services like Google Analytics, Facebook, and Google Calendar. This guide explains how to set up and use integrations to track marketing performance and automate workflows.
Understanding integrations
What are integrations?
Integrations allow your booking platform to communicate with other services you use to run your business:
- Marketing analytics: Track where customers come from and measure ad performance
- Calendar sync: Automatically add bookings to Google Calendar
- Purchase tracking: Monitor marketing campaign effectiveness
Why use integrations?
Marketing benefits:
- Measure which ads drive bookings
- Track return on advertising spend
- Optimize marketing campaigns
- Understand customer journey
Operational benefits:
- Automate calendar updates
- Reduce manual data entry
- Sync across platforms
- Streamline workflows
Accessing integration settings
Navigate to Settings > Company Settings, select your company group, then click the "Integrations" tab.
Integration categories
Marketing integrations:
- Google Tag Manager
- Meta Pixel (Facebook)
- Google Analytics 4 (GA4)
Productivity integrations:
- Google Calendar
Tracking features:
- Purchase source tracking (UTM parameters)
- Marketing link builder