Setting up Meta Pixel

Prerequisites

Before connecting Meta Pixel in Off The Couch, make sure you have:

1. A Facebook Business Manager account
2. A Meta Pixel already created
3. Your Meta Pixel ID (a numeric value like 1234567890123456)

Connecting Meta Pixel in Off The Couch

1. Go to Settings
2. Navigate to Company Settings
3. Open Company Groups
4. Click Edit on your active company group
5. Select Integrations
6. Find Meta Pixel
7. Enter your Pixel ID
8. Toggle the integration to Active
9. Click Save

Once saved, Meta Pixel will begin tracking events automatically.

Finding your Pixel ID

1. Log into Facebook Events Manager
2. Go to Data Sources
3. Select Pixels
4. Click on your Pixel
5. Copy the Pixel ID
6. Paste the ID into the Meta Pixel integration in Off The Couch

What Meta Pixel tracks

Once enabled, Meta Pixel can track events generated from your booking flow, including:

• Page views on the booking site
• Add to cart actions
• Booking initiated
• Purchase completed

Additional custom events may be configured depending on your Meta and Ads setup.

How this data is used

With Meta Pixel data, you can:

• Build retargeting audiences
• Create lookalike audiences
• Measure campaign performance and return on ad spend
• Optimize ad delivery based on conversion behavior

Notes

• Meta Pixel setup does not require DNS changes if you are using the Off The Couch booking flow.
• If your booking page is embedded on your website, ensure the embed code forwards events correctly to Meta.